in order to become a good writer, you must read great writing... so design must be similar right? to become a good designer you have to study good design.

subisú is an ice cream & popsicle brand. the graphic concept was inspired "by the naivety of children, when they still believe in impossible things." how wonderful is that? i think they nailed it. the name is a combination of the french song "bisou bisou" and "subibaja" -- the spanish word for seesaw. the branding mirrors that of a handmade mexican product. being born in san antonio, a city rich in culture and mexican influence, it reminds me of many things i saw as a child.

the branding team from mexico city is incredibly talented and reminds me much of my own style. you can check out this project and more, here.